GET OUT THERE.
GET OUT THERE.
Gear to thrive in the elements.
UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS
Inspired by founder, 2× Olympian and 3× World Champion surfer, John Florence.
Boardshorts
Utility Tops & Rashguards
Wetsuits
Utility Shorts
Outerwear
NORTH SHORE TESTED.
NORTH SHORE TESTED.
Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore, Hawaii
ARE YOU A MEMBER?
Get first access to limited edition products, exclusive content, rewards & benefits.
JOIN THE TEST PILOT PROGRAMME
JOIN THE TEST PILOT PROGRAMME
Members are eligible for our elite wear-tester program, led by John Florence.
TEST PILOT: JOHN FLORENCE
LOCATION: NORTH SHORE, OAHU, HAWAII, USA
DISCIPLINE: SURFING, SAILING
FOUNDER & ORIGINAL TEST PILOT
TEST PILOT: MADDIX ALOTIS
LOCATION: OAHU
DISCIPLINE: BIG WAVE SURFING, SPEARFISHING, BOW HUNTING
SELECTED: 2022
TEST PILOT: TOA PERE
LOCATION: NORTH SHORE, OAHU, HAWAII, USA
DISCIPLINE: LONG DISTANCE PADDLER, SURFER
SELECTED: 2023
"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."
John John Florence
Generation-Defining Surfer. Innovator. 2× Olympian. 3× World Champion. Founder.
