"We're building things that motivate us to get outside and thrive in the elements."

- John John Florence
Co-Founder, 2X World Champion Surfer & Olympian

New Arrivals

See the gear that just sprouted.

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Sweats & Hoodies

Responsibly-made fleece.

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Shirts & Jackets

Tested and trusted outerwear.

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Florence Marine X Society

Get early access to gear, content and more.

T-Shirts

Soft and responsibly made.

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Shorts & Boardshorts

Tested and trusted.

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Gift Guide

John's Top Picks

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Frontier Collection

Inspired by celestial navigation.

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Hats & Beanies

Keep the weather top of mind.

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About Us

Who we are. What we do.

Responsibility

We're doing our part to look after the places we explore.

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Factories & Sourcing

Responsible manufacturing is fundamental to our business philosophy.

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Research & Development

See the products we have in the works.

Free Shipping on All Orders

Free shipping on all UK Orders | Offer ends 18/11/21

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