30% OFF SITEWIDE*

Black Friday starts now. Gear up before the rush and lock in the season’s best deals.
CODE: FLORENCE2025

EQUIPMENT MODERN

SHOP NEW ARRIVALS

UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS

Inspired by founder, 2× Olympian and 3× World Champion surfer, John Florence.

Boardshorts

Utility Tops & Rashguards

Wetsuits

Utility Shorts

Outerwear

FLORENCE MEMBERSHIP

One-time cost. Lifetime benefits.
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NORTH SHORE TESTED.

Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore, Hawaii
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BECOME A TEST PILOT

Members are eligible for our elite wear-tester program, led by John Florence.
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TEST PILOT: JOHN FLORENCE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE: SURFING, SAILING

TEST PILOT: NATHAN FLORENCE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE: SURFING

TEST PILOT: IVAN FLORENCE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE: SURFING, SKATING, SNOWBOARDING

"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."

John John Florence
Generation-Defining Surfer. Innovator. 2× Olympian. 3× World Champion. Founder.

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FREE UK DELIVERY OVER £80

Free shipping on all UK orders over £80.

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