GET OUT THERE.
GET OUT THERE.
Gear to thrive in the elements.
UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS
Inspired by founder, Olympian and 2x World Champion surfer, John Florence.
Boardshorts
Utility Tops & Rashguards
Wetsuits
Utility Shorts
Outerwear
NORTH SHORE TESTED.
NORTH SHORE TESTED.
Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore, Hawaii
ARE YOU A MEMBER?
Get first access to limited edition products, exclusive content, rewards & benefits.
JOIN THE TEST PILOT PROGRAMME
JOIN THE TEST PILOT PROGRAMME
Members are eligible for our elite wear-tester program, led by John Florence.
TEST PILOT: JOHN FLORENCE
LOCATION: NORTH SHORE, OAHU, HAWAII, USA
DISCIPLINE: SURFING, SAILING
FOUNDER & ORIGINAL TEST PILOT
TEST PILOT: MADDIX ALOTIS
LOCATION: OAHU
DISCIPLINE: BIG WAVE SURFING, SPEARFISHING, BOW HUNTING
SELECTED: 2022
TEST PILOT: TOA PERE
LOCATION: NORTH SHORE, OAHU, HAWAII, USA
DISCIPLINE: LONG DISTANCE PADDLER, SURFER
SELECTED: 2023
"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."
John John Florence
Generation-Defining Surfer. Innovator. Olympian. 2X World Champion. Founder.
