GET OUT THERE.

Gear to thrive in the elements.

UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS

Inspired by founder, Olympian and 2x World Champion surfer, John Florence.

Boardshorts

Utility Tops & Rashguards

Wetsuits

Utility Shorts

Outerwear

NORTH SHORE TESTED.

Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore, Hawaii

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JOIN THE TEST PILOT PROGRAMME

Members are eligible for our elite wear-tester program, led by John Florence.

TEST PILOT: JOHN FLORENCE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE:
SURFING, SAILING

FOUNDER & ORIGINAL TEST PILOT

TEST PILOT: MADDIX ALOTIS

LOCATION: OAHU

DISCIPLINE: BIG WAVE SURFING, SPEARFISHING, BOW HUNTING

SELECTED: 2022

TEST PILOT: TOA PERE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE: LONG DISTANCE PADDLER, SURFER

SELECTED: 2023

"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."

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FREE UK DELIVERY OVER £80

Free shipping on all UK orders over £80.

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