THE OFFICIAL OUTFITTER OF THE NORTH SHORE LIFEGUARD ASSOCIATION

For decades, the North Shore Lifeguards endure the heaviest conditions on earth to rescue, protect and serve their community.

Out here, even the most respected & experienced watermen can still get in trouble. Nowhere else on earth can go from 2 to 20 feet over the course of a few hours.

FLORENCE is proud to be the official outfitter of the North Shore Lifeguard Association, providing them with durable boardshorts & UV-protective utility tops to get the job done.

FLORENCE is also proud to support the North Shore Junior Lifeguards program—an initiative that builds confidence, discipline, and ocean awareness in the next generation of watermen and women. Rooted in the same values we live by—respect for the ocean, commitment to community, and pushing personal limits—the program equips young athletes with lifesaving skills and a deep understanding of Hawai‘i’s dynamic coastal environment. By backing this program, we’re investing in the future stewards of the shoreline and fostering a lifelong connection to the water.

LEARN MORE ABOUT THE NORTH SHORE LIFEGUARDS

Are you a first responder? Verify your ID & secure your discount here.