THE 5 BEST-SELLING FLORENCE PRODUCTS THAT DEFINE PERFORMANCE UTILITY

At Florence, we build equipment—not apparel—for those who want to thrive in the elements. Every stitch, seam, and fabric choice serves the mission: create purpose-built gear that adapts to the environment and endures the rigors of real-world use. Whether you're paddling across open ocean, hiking remote ridgelines, or logging hours surfing in the sun, these are the five best-selling Florence products trusted by our global test pilots and the greater Florence community.

1. Long Sleeve Hooded Rashguard – Sun Protection Meets Performance

There’s a reason the Florence Long Sleeve Hooded Rashguard is our most coveted item: it’s the go-to sun defense system for serious watermen. Constructed with UPF 50+ protection and built from fast-drying, 4-way stretch recycled polyester, this rashguard is engineered for long sessions in high UV environments.

The hood and extended neckline offer additional coverage where it counts—keeping your ears, neck, and head protected during hours of surf, paddle, or foil. Lightweight yet durable, this is the rashguard that stands up to equatorial heat, windburn, and saltwater abrasion.

Why it’s a favorite:

• Minimal seam design prevents chafing during movement.
  
  

• Hood stays secure—even at high speeds.
  
  

• Field-tested from Tahiti to the North Shore.
  
  

“Must have for surf trips! There is no other product like this for a surf trip or summer sessions.” – Joey L.

2. Cordura® Airtex™ Boardshorts – Durable Breathability

The Cordura® Airtex™ Boardshort is our pinnacle trunk for surf and utility. Fusing the abrasion resistance of Cordura® fibers with our Airtex technology, this boardshort is engineered to take a beating—and dry fast afterward.

The fit is modern and purpose-built. The feel? Like nothing else. Light, breathable, and virtually indestructible, the Cordura Airtex Boardshort has quickly become a core piece of equipment for surfers, paddlers, and anyone who lives in and around water.

Features that set it apart:

• Florence Cordura® blend resists snags and wear.
  
  

• AIRTEX side panels add breathability for high output activity.
  
  

• Side utility pocket for keys, wax, or tools.
  
  

“Bomb proof. I have several pairs of different boardshorts from Florence Marine X, love them all. These might be my favorite.

The material seems bomb proof and will probably last forever.

You forget you have them on ,which is probably the best thing you can say about boardshorts.

10 of 10 will buy again and highly recommend.” - Edward V.

3. Airtex Long Sleeve Hooded Shirt – Breathable High Output Sun Protection

When you're logging long hours in exposed humid environments—whether hiking, sailing or fishing—the Airtex™ Long Sleeve Hooded Utility Shirt is the elite-level solution. This all-mission layer combines sun protection (UPF 50+) with incredible breathability, thanks to the Airtex fabric.

Designed with a crossover hood this is a shirt built for desert crossings, jungle treks, and everything in between. Light as air. Rugged as hell.

Built for utility:

• Adjustable hood fits under or over a hat or helmet.
  
  

• Packable, ultra-breathable, and sweat-resistant.
  
  

• UPF 30+
  
  

“Best sun hoody out there. I’ve got sun hoodies from a bunch of different brands and this is by far my favorite make. Lightest and coolest out there. Get one!” – Tanner W., Florence Test Pilot

4. All-Purpose Cordura® Shorts – Built for Everything

The All-Purpose Cordura® Short blends workwear toughness with water-ready performance. Made from our Cordura® stretch fabric, these shorts are built to withstand abrasion, salt, and repeated use in demanding environments.

From surf checks to mountain treks, the All-Purpose Short delivers a tactical edge with side slash pockets, drainage ports, and a secure elastic waistband designed to stay locked in—wet or dry. Whether you're climbing mountains or jumping in the water, these shorts are ready for everything.

All-Purpose Features:

• 4-way stretch Cordura® is lightweight & tough for durability & antichafe.

• Quick-dry fabric to transition easily from sea to land.

• Elastic waistband with Cordloc® drawcord for ease & comfort.

• Left and right slash pockets for easy access to storage.

• Welted back pocket with reverse coil zipper

"The only shorts I need. They’re my new gold standard for hot weather shorts. Bought a few pairs for a long trip and ended up wearing them almost every day, whether I was kite surfing, hiking, drinking by the pool, or just going out for dinner. Ended up buying a pair in almost every color." - Jon

5. Airtex Shorts – Ultra-Lightweight. Hyper-Breathable. Always On.

For high-output days in the heat, the Airtex Short is our lightest, most breathable option. Made from lightweight perforated 4-way stretch Airtex fabric these shorts are engineered for hot-weather movement—from endurance training to long trail days.

They pack down small, dry in record time, and feel like you’re wearing nothing at all. That’s the point. Minimal bulk, maximum mobility.

Why they dominate in hot conditions:

• Ultralight mesh-style fabric for airflow.
  
  

• Designed for running, hiking, training.
  
  

• Stretch waistband with internal drawcord for comfort.
  
  

“Anything and everything. These shorts can do it all. I’ve used them for running, sailing, CrossFit, rock climbing, and wore them on a date (yeah I got a second date). Don’t even get me started on the quality. Waist band is perfect. Also the shorts are somehow light weight and durable at the same time. If you’re reading this, just buy them.” – Jonah V.

The Gear You Trust. The Fabric That Performs. The Utility You Need.

Every Florence product is designed through the lens of performance utility: no fluff, no filler—just purpose-built equipment that adapts to what the field demands. These five pieces are not just our best sellers—they’re the cornerstones of our design philosophy.

Whether you're heading off the grid or suiting up for your daily routine, gear up with pieces that work with you, not against you.

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