FABRIC OF FLORENCE: JACK MORRIS

At just 20 years old, Jack Morris is already making his mark on Florence as both the manager of the brand’s Newport Beach HQ storefront and a Product Development associate. With a hand in everything from customer experience to custom gear production, Jack is a perfect example of how Florence is built by passionate individuals who wear many hats—and wear them well.

A Day in the Life

Jack’s role at Florence is anything but static.

“Day-to-day life in the store varies. Some days it’s a constant flow of customers who are either curious about the new brand or stoked that JJF finally did his own thing. Other days it’s pick-ups from the warehouse, pop-up sales, restocks, and deep cleaning.”

Outside the storefront, Jack supports the Research & Development team, helping customize Florence gear for departments, schools, and teams. One of the most surprising things about working at Florence? The sheer amount of collaboration and multitasking involved. Jack’s flexibility and willingness to jump in wherever needed is part of what makes him such a valuable member of the Florence family.

“If you work for FLORENCE, you have multiple jobs. There is not one person in our office who has a singular duty. It is a true team effort day in and day out to get this gear made.”

Inspired by the Outdoors

When he’s not at HQ or working on mockups, Jack finds inspiration in the great outdoors. That mindset keeps him connected to the Florence philosophy of embracing nature and getting after it.

“I love to camp. Whether it’s on the beach, in the mountains, or in the desert, camping pushes me to get out there and explore places I haven’t yet seen. A goal I’m working toward right now is to do my first channel crossing on a prone board from Catalina to Newport. Possibly this year’s Ben Did Go.”

In His Own Words

• TEST PILOT – “Product research. Through those who push our product to the limits, we find out what works and what does not.”

• EQUIPMENT MODERN – “Not just a surf brand—we are making gear that thrives in and out of the water.”

• NORTH SHORE TESTED – “We test our gear in one of the most diverse climates on Earth.”

• GET OUT THERE – “Get outside, enjoy the beauty of nature, and have some epic gear to go along with it.”

From managing retail to building custom gear programs, Jack Morris is a critical thread in the fabric of Florence. His passion, adaptability, and adventurous spirit are exactly what make this brand—and the people behind it—so special.

SHOP JACK'S TESTED GEAR