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    <loc>https://florencemarinex.co.uk/blogs/stories/unabridged-and-unedited-manuscript-of-j-tree-mission</loc>
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      <image:title>FIELD NOTES: Unabridged Manuscript of a Mission to Joshua Tree</image:title>
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    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-paddling-77-miles-in-19-hours-with-jack-bark</loc>
    <lastmod>2023-07-11T14:48:58+01:00</lastmod>
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      <image:title>FIELD NOTES: Paddling 77 Miles in 19 Hours with Jack Bark</image:title>
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    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-maddix-alotis</loc>
    <lastmod>2023-07-11T12:24:55+01:00</lastmod>
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      <image:title>TEST PILOT: MADDIX ALOTIS</image:title>
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    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-donavin-garcia</loc>
    <lastmod>2023-07-11T12:25:01+01:00</lastmod>
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      <image:title>TEST PILOT: DONAVIN GARCIA</image:title>
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    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-sailing-through-the-caribbean-with-test-pilot-roman-manning</loc>
    <lastmod>2023-07-11T14:48:18+01:00</lastmod>
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      <image:title>FIELD NOTES: Sailing Through The Caribbean With Test Pilot Roman Manning</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-justin-ridgely</loc>
    <lastmod>2023-07-11T12:25:07+01:00</lastmod>
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      <image:title>TEST PILOT: JUSTIN RIDGELY</image:title>
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    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-erik-knutson</loc>
    <lastmod>2023-07-11T12:25:10+01:00</lastmod>
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      <image:title>TEST PILOT SPOTLIGHT: ERIK KNUTSON</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-kaiwi-berry</loc>
    <lastmod>2023-07-11T12:25:14+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Kaiwi-TPBox.jpg?v=1689074713</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: KAIWI BERRY</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-he-was-riding-the-unrideable</loc>
    <lastmod>2023-07-11T14:47:27+01:00</lastmod>
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      <image:title>FIELD NOTES: “He Was Riding The Unrideable.&quot;</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-toa-pere</loc>
    <lastmod>2023-07-11T12:25:21+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Toa-TPBox.jpg?v=1689074721</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: TOA PERE</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-john-florence</loc>
    <lastmod>2023-07-11T12:25:24+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/JJF-TP.jpg?v=1689074724</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: JOHN FLORENCE</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-cycle-recap-parachute-primaloft-zip-jacket</loc>
    <lastmod>2023-07-11T14:47:03+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/recap.jpg?v=1689074727</image:loc>
      <image:title>TEST PILOT CYCLE 006 RECAP: Parachute Primaloft Zip Jacket</image:title>
      <image:caption>Cycle 006 Parachute Primaloft Zip Jacket Recap</image:caption>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-florence-guide-to-upf-clothing-gear</loc>
    <lastmod>2023-07-11T14:45:54+01:00</lastmod>
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      <image:title>The Florence Guide to UPF Clothing &amp; Gear</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-24-hours-at-sea-with-riffe-spearos-brandon-wahlers-ryan-moore</loc>
    <lastmod>2023-07-11T12:25:32+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Riffe-Blog-1.jpg?v=1689074732</image:loc>
      <image:title>FIELD NOTES: 24 Hours At Sea With RIFFE Spearfishers Brandon Wahlers &amp; Ryan Moore</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/john-florence-s-go-to-the-hooded-rashguard</loc>
    <lastmod>2023-07-11T14:44:50+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/HoodedRashguard.jpg?v=1689074735</image:loc>
      <image:title>John Florence’s Go-To: The Hooded Rashguard</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-jack-shimko</loc>
    <lastmod>2023-07-11T12:25:38+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Shimco-TP-00.jpg?v=1689074738</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: JACK SHIMKO</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-kirk-ziegler</loc>
    <lastmod>2023-07-11T12:25:42+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Kirk-TP-Box.jpg?v=1689074742</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: KIRK ZIEGLER</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/airtex-a-guide-to-florence-s-breathable-performance-apparel-technology</loc>
    <lastmod>2023-07-13T11:13:48+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Florence-Airtex-1.jpg?v=1689074745</image:loc>
      <image:title>AIRTEX: A Guide to Florence’s Breathable Performance Apparel Technology</image:title>
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  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/behind-the-burgee</loc>
    <lastmod>2023-07-11T14:43:21+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Florence-Burgee-Red-Flag.jpg?v=1689074748</image:loc>
      <image:title>Behind the Burgee 🚩</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-right-florence-upf-for-the-right-conditions</loc>
    <lastmod>2023-09-28T15:28:37+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Florence-UPF-Sun-Protection-1.jpg?v=1695910714</image:loc>
      <image:title>The Right Florence UPF For the Right Conditions</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-stuart-jeremias</loc>
    <lastmod>2023-09-28T15:18:37+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Stu_TP_Box-Final.jpg?v=1695910717</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: STUART JEREMIAS</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-ryan-jacobs</loc>
    <lastmod>2023-09-28T15:18:41+01:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/RyanJacobs-TP-Box-2.jpg?v=1695910721</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: RYAN JACOBS</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-mike-borchard</loc>
    <lastmod>2023-09-28T15:18:46+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/BorchTP-1.jpg?v=1695910726</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: MIKE BORCHARD</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-maddix-alotis-bali-expedition</loc>
    <lastmod>2023-09-28T15:18:49+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Indo-Maddix.jpg?v=1695910729</image:loc>
      <image:title>FIELD NOTES: Maddix Alotis’ Bali Expedition</image:title>
    </image:image>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-toa-pere-on-crossing-channels-making-history</loc>
    <lastmod>2023-09-28T15:18:51+01:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Toa-Molokai-1_d79b1aab-5621-4433-a8ca-c92dc6ae5b90.jpg?v=1695910731</image:loc>
      <image:title>FIELD NOTES: Toa Pere on Crossing Channels &amp; Making History</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-daveo</loc>
    <lastmod>2024-02-08T14:17:23+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/DaveG-TP.jpg?v=1707401843</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: DAVEO</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-jack-bark</loc>
    <lastmod>2024-02-08T14:17:26+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/JB-TP-112.jpg?v=1707401846</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: JACK BARK</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-jack-bark-paddles-100-miles-santa-barbara-to-manhattan-beach</loc>
    <lastmod>2024-02-08T14:17:29+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/100Mile-Map.jpg?v=1707401849</image:loc>
      <image:title>FIELD NOTES: Jack Bark &amp; The 100 Mile Paddle</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-sailboat-fishing-in-the-british-virgin-islands</loc>
    <lastmod>2024-02-08T14:17:31+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Yacht-TP-3.jpg?v=1707401851</image:loc>
      <image:title>FIELD NOTES: Sailboat Fishing in the British Virgin Islands</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-scott-sporleder</loc>
    <lastmod>2024-02-08T14:17:34+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Spor-99.jpg?v=1707401854</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: SCOTT SPORLEDER</image:title>
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    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-connor-garnett</loc>
    <lastmod>2024-02-08T14:17:37+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Garnett.jpg?v=1707401857</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: CONNOR GARNETT</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilots-wrapped-2023</loc>
    <lastmod>2024-02-08T14:17:39+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Main-Blog-2.jpg?v=1707401859</image:loc>
      <image:title>TEST PILOTS WRAPPED 2023</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-cycle-008-recap-stormfleece-pro</loc>
    <lastmod>2024-02-08T14:17:43+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/StormfleecePro-3-blogmain.jpg?v=1707401863</image:loc>
      <image:title>TEST PILOT CYCLE 008 RECAP: Stormfleece Pro</image:title>
    </image:image>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-ruben-ruckman</loc>
    <lastmod>2024-02-08T14:17:45+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/R-1.jpg?v=1707401865</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: RUBEN RUCKMAN</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-arto-saari</loc>
    <lastmod>2024-02-08T14:17:49+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Arto-TP.jpg?v=1707401869</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: ARTO SAARI</image:title>
      <image:caption>Arto Saari - Florence Test Pilot</image:caption>
    </image:image>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/pipe-pro-photos-by-arto-saari-day-one</loc>
    <lastmod>2024-02-08T14:17:51+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/PipePro_DayOne.jpg?v=1707401871</image:loc>
      <image:title>Pipe Pro Photos By Arto Saari // Day One</image:title>
    </image:image>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/pipe-pro-member-bbq-photos-by-arto-saari</loc>
    <lastmod>2024-02-08T14:17:54+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Pipememberbbq.jpg?v=1707401874</image:loc>
      <image:title>Pipe Pro Member BBQ</image:title>
    </image:image>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/pipe-pro-lay-day</loc>
    <lastmod>2024-02-08T14:17:56+00:00</lastmod>
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      <image:title>Pipe Pro - Lay Day</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/pipe-pro-day-two</loc>
    <lastmod>2024-03-28T14:42:11+00:00</lastmod>
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      <image:title>Pipe Pro - Day Two</image:title>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/pipe-pro-finals-day</loc>
    <lastmod>2024-03-28T14:42:13+00:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/PipeProTemplateFinalsDay.jpg?v=1711636933</image:loc>
      <image:title>Pipe Pro - Finals Day</image:title>
    </image:image>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-ned-hart</loc>
    <lastmod>2024-03-28T14:42:16+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Florence-Test-Pilot-Ned-Hart.jpg?v=1711636936</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: NED HART</image:title>
    </image:image>
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  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-brenden-margieson</loc>
    <lastmod>2024-03-28T14:42:18+00:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Margo-TP.jpg?v=1711636938</image:loc>
      <image:title>TEST PILOT: BRENDEN MARGIESON</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-craig-yester</loc>
    <lastmod>2024-03-28T14:42:21+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Yester-TP.jpg?v=1711636941</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: CRAIG YESTER</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/member-expedition-sponsorship-series-bringing-relief-to-morocco</loc>
    <lastmod>2024-03-28T14:42:24+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/unnamed_1.jpg?v=1711636944</image:loc>
      <image:title>Member Expedition Sponsorship Series: Bringing Relief to Morocco</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/cycle-009-complete-pertex-jacket</loc>
    <lastmod>2024-03-28T14:42:26+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/pertex-head-3.jpg?v=1711636946</image:loc>
      <image:title>Cycle 009 Complete: Pertex Jacket</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/member-expedition-sponsorship-series-analog-adventure-in-a-digital-world-nbsp</loc>
    <lastmod>2024-03-28T14:42:29+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Exped-3.jpg?v=1711636949</image:loc>
      <image:title>Member Expedition Sponsorship Series: Analog Adventure In A Digital World</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/member-event-newport-paddle-session</loc>
    <lastmod>2024-04-05T09:31:57+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/MemberPaddle.jpg?v=1712305917</image:loc>
      <image:title>FIELD NOTES: Member Paddle Day // March 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/nathan-florence-john-florence-join-forces</loc>
    <lastmod>2024-04-05T09:31:59+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Nathan-John-Florence-2.jpg?v=1712305919</image:loc>
      <image:title>NATHAN FLORENCE &amp; JOHN FLORENCE JOIN FORCES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-michael-murray</loc>
    <lastmod>2024-07-03T11:29:29+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Michael-Miller-TP.jpg?v=1720002569</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: MICHAEL MURRAY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-daily-kit-surfing</loc>
    <lastmod>2024-07-03T11:29:31+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Surfing_SportLaydowns-9999989-small.jpg?v=1720002571</image:loc>
      <image:title>THE DAILY KIT: SURFING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-wild-buffalo-race-with-we-are-ocean</loc>
    <lastmod>2024-07-03T11:29:34+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/WAO-1.jpg?v=1720002574</image:loc>
      <image:title>FIELD NOTES: WILD BUFFALO RACE WITH WE ARE OCEAN</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-kaiwi-channel-solo-with-toa-pere</loc>
    <lastmod>2024-07-03T11:29:37+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Toa-11.jpg?v=1720002577</image:loc>
      <image:title>FIELD NOTES: KAIWI CHANNEL SOLO WITH TOA PERE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-daily-kit-prone-paddling</loc>
    <lastmod>2024-07-03T11:29:39+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/TheDailyKit-PronePaddling.jpg?v=1720002579</image:loc>
      <image:title>THE DAILY KIT: PRONE PADDLING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-daily-kit-trail-running</loc>
    <lastmod>2024-07-03T11:29:42+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/TheDailyKit-TrailRunning.jpg?v=1720002582</image:loc>
      <image:title>THE DAILY KIT: TRAIL RUNNING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/behind-the-art-the-catalina-classic-2024</loc>
    <lastmod>2024-07-03T11:29:45+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Emily-3.jpg?v=1720002585</image:loc>
      <image:title>BEHIND THE ART: THE CATALINA CLASSIC 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/ivan-florence-joins-florence-strengthening-the-family-owned-brand</loc>
    <lastmod>2024-07-03T11:29:47+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/FlorenceIvan.jpg?v=1720002587</image:loc>
      <image:title>IVAN FLORENCE JOINS FLORENCE, STRENGTHENING THE FAMILY-OWNED BRAND</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/behind-the-art-molokai-2-oahu-25th-anniversary</loc>
    <lastmod>2024-08-13T11:27:29+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Jack-Soren01.jpg?v=1723544849</image:loc>
      <image:title>BEHIND THE ART: MOLOKAI 2 OAHU 25TH ANNIVERSARY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-pointbreak-endurance-with-test-pilot-alex-gray</loc>
    <lastmod>2024-08-13T11:27:32+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/AG-1.jpg?v=1723544852</image:loc>
      <image:title>FIELD NOTES: POINTBREAK ENDURANCE WITH TEST PILOT ALEX GRAY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-molokai-2-oahu-with-stock-winner-lachie-lansdown</loc>
    <lastmod>2024-08-13T11:27:35+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Lachie-0.jpg?v=1723544855</image:loc>
      <image:title>FIELD NOTES:  MOLOKAI 2 OAHU WITH STOCK WINNER LACHIE LANSDOWN</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-the-catalina-classic-2024-recap</loc>
    <lastmod>2024-09-19T10:56:47+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/CC-1.jpg?v=1726739807</image:loc>
      <image:title>FIELD NOTES: THE CATALINA CLASSIC 2024 RECAP</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-paddling-with-purpose</loc>
    <lastmod>2024-09-19T10:56:50+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/BDG-main.jpg?v=1726739810</image:loc>
      <image:title>FIELD NOTES: PADDLING WITH PURPOSE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/cycle-012-cordura-trail-short</loc>
    <lastmod>2024-09-27T12:46:26+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Cordura-Trail-Short-1.jpg?v=1727437504</image:loc>
      <image:title>CYCLE 012: CORDURA TRAIL SHORT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/a-test-pilot-checks-in-from-the-appalachian-trail</loc>
    <lastmod>2024-11-13T11:41:31+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Ryan-1.jpg?v=1731497939</image:loc>
      <image:title>A TEST PILOT CHECKS IN FROM THE APPALACHIAN TRAIL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-wrapped-24</loc>
    <lastmod>2025-01-08T17:29:00+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Main-Blog-1.jpg?v=1736357340</image:loc>
      <image:title>TEST PILOT WRAPPED &apos;24</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/behind-the-lens-jared-butler</loc>
    <lastmod>2025-01-15T11:30:21+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Jared-TP-Profile-2.jpg?v=1736940621</image:loc>
      <image:title>BEHIND THE LENS: JARED BUTLER</image:title>
      <image:caption>Jared Butler - Florence Marine X</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-37-miles-across-joshua-tree-with-jack-bark</loc>
    <lastmod>2025-04-03T10:45:57+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/JT-5_fabb8d16-8eb9-40a6-a4ad-1760c882b69d.jpg?v=1743673557</image:loc>
      <image:title>FIELD NOTES: 37 MILES ACROSS JOSHUA TREE WITH JACK BARK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/fabric-of-florence-kayla-coscino</loc>
    <lastmod>2025-04-03T10:45:57+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_5562_1_002b4903-384f-4959-a3da-8b532ecfb2f8.jpg?v=1743673557</image:loc>
      <image:title>FABRIC OF FLORENCE: KAYLA COSCINO</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/fabric-of-florence-joel-centeio</loc>
    <lastmod>2025-04-03T10:45:58+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/joel_FOF_IMG_0071_1e26c6dc-8349-40da-bc9f-0f45b459e13a.jpg?v=1743673558</image:loc>
      <image:title>FABRIC OF FLORENCE: JOEL CENTEIO</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/north-shore-tested-swell-bender</loc>
    <lastmod>2025-04-03T10:45:59+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Hodgson_0W7A8627_7eaee775-6eff-437e-80fe-6b15d2968bb7.jpg?v=1743673559</image:loc>
      <image:title>FIELD NOTES: NORTH SHORE TESTED</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-report-test-pilot-cycle-013-ryland-hart-on-the-aeroshield-pro-short</loc>
    <lastmod>2025-04-03T10:53:37+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/RylandOutriggerShort-7_c2b944a3-36c4-48d0-b759-6b66cdccf050.jpg?v=1743674017</image:loc>
      <image:title>FIELD REPORT: TEST PILOT CYCLE [013]</image:title>
      <image:caption>ryland hart florence marine x</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/behind-the-lens-tucker-wooding</loc>
    <lastmod>2025-04-03T10:46:04+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_4603_63255375-c4ae-45d6-b6e3-937a2ca5b434.jpg?v=1743673564</image:loc>
      <image:title>BEHIND THE LENS: TUCKER WOODING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/purpose-built-the-hooded-rashguard</loc>
    <lastmod>2025-04-03T10:46:08+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/JB-9135_sized_f04a7eb1-6f64-4841-b659-f1389e1f1971.jpg?v=1743673568</image:loc>
      <image:title>PURPOSE BUILT: THE ORGIN OF OUR HOODED RASHGUARD</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-the-slab-tour-kicks-off-2025-in-chile</loc>
    <lastmod>2025-04-03T10:46:10+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/GPTempDownload_19_c62b8ce8-9da1-41cf-9f64-95b11ced7c5c.jpg?v=1743673570</image:loc>
      <image:title>FIELD NOTES: THE 2025 SLAB TOUR KICKS OFF IN CHILE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/fabric-of-florence-jack-morris</loc>
    <lastmod>2025-04-17T14:27:07+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_0225_sized_copy.jpg?v=1744896427</image:loc>
      <image:title>FABRIC OF FLORENCE: JACK MORRIS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-cycle-013-mission-complete</loc>
    <lastmod>2025-04-29T11:47:06+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/RylandOutriggerShort-1_477953cd-1fad-45d6-adb4-965720e2090e.jpg?v=1745923626</image:loc>
      <image:title>TEST PILOT CYCLE [013] - MISSION COMPLETE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/faq-should-you-wear-underwear-with-your-boardshorts</loc>
    <lastmod>2025-05-09T12:29:33+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Hydratight-3.jpg?v=1746790173</image:loc>
      <image:title>FAQ: SHOULD YOU WEAR UNDERWEAR WITH YOUR BOARDSHORTS?</image:title>
      <image:caption>Toa Pere paddling Molokai to Oahu in Hydratights</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/press-release-florence-x-ben-carlson-foundation</loc>
    <lastmod>2025-05-09T12:29:33+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/BCF-Article-Main_a4091461-c1a7-456b-a37a-b78f7033332d.jpg?v=1746790173</image:loc>
      <image:title>FLORENCE X BEN CARLSON FOUNDATION</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-kyle-foyle</loc>
    <lastmod>2025-05-09T12:29:35+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/KyleFoyle-TP_72b5615a-96f0-4fe4-a377-236f14d95154.jpg?v=1746790175</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: KYLE FOYLE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-5-best-selling-florence-products-that-define-performance-utility</loc>
    <lastmod>2025-05-09T12:29:40+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Ivan-1_7cab8876-7c54-4bdd-a2a3-e10845222003.jpg?v=1746790180</image:loc>
      <image:title>THE 5 BEST-SELLING FLORENCE PRODUCTS THAT DEFINE PERFORMANCE UTILITY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-toa-peres-road-to-molokai</loc>
    <lastmod>2025-05-09T12:29:38+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_3774_sized_c5250e71-4e5f-496d-8882-bdfa1a89d905.jpg?v=1746790178</image:loc>
      <image:title>FIELD NOTES: TOA PERE&apos;S ROAD TO MOLOKA&apos;I</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-slab-tour-stop-002</loc>
    <lastmod>2025-05-22T11:01:17+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/zoard_panama_0A0A9267_1_sized_374197dc-da48-44c3-a15d-bac4cae808c5.jpg?v=1747908077</image:loc>
      <image:title>FIELD NOTES: THE SLAB TOUR SCORES IN PANAMA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/test-pilots/test-pilot-spotlight-ka-iwa-foster</loc>
    <lastmod>2025-05-22T11:01:18+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/KaiwaFoster-TP2_a343a120-a581-4681-8ce4-d1d1ea6c8d28.jpg?v=1747908078</image:loc>
      <image:title>TEST PILOT SPOTLIGHT: KAʻIWA FOSTER</image:title>
      <image:caption>Kaiwa Foster Florence Test Pilot Photo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/introducing-requipment</loc>
    <lastmod>2025-05-22T11:01:28+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Still_2025-05-07_101229_4.1.1_b3ebfc8f-167d-4973-84b6-fc3fbf7ec40b.jpg?v=1747908088</image:loc>
      <image:title>INTRODUCING: REQUIPMENT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/faq-windshield-or-rashguard-which-should-i-choose</loc>
    <lastmod>2025-05-22T11:01:23+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Hooded-Rashguard-Article-9_93c3a019-3b5a-49d3-a091-89f1fb7877cd.jpg?v=1747908083</image:loc>
      <image:title>FAQ: WINDSHIELD OR RASHGUARD, WHICH SHOULD I CHOOSE?</image:title>
      <image:caption>Ivan Florence Paddling</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-official-outfitter-of-the-north-shore-lifeguard-association</loc>
    <lastmod>2025-05-22T11:01:24+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/NSLA-1_ae940420-4b27-4859-bed8-d97ebca44ad6.jpg?v=1747908084</image:loc>
      <image:title>THE OFFICIAL OUTFITTER OF THE NORTH SHORE LIFEGUARD ASSOCIATION</image:title>
      <image:caption>North Shore Lifeguard Association</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/events/june-2nd-event-surfer-mag-presents-here-w-john-john-florence-performance-by-the-alive</loc>
    <lastmod>2025-05-22T11:01:25+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/LidoPoster.jpg?v=1747908085</image:loc>
      <image:title>June 2nd Event - Surfer Mag Presents: &quot;HERE&quot; w/ John John Florence, Performance by The Alive</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-c4-foundation-strengthening-navy-seal-families</loc>
    <lastmod>2025-05-22T11:01:24+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/C4Header_6eec2ea9-8d26-49cb-8779-5c080c417880.jpg?v=1747908084</image:loc>
      <image:title>THE C4 FOUNDATION - STRENGTHENING NAVY SEAL FAMILIES</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/florence-partners-with-we-are-ocean-to-empower-cancer-survivors</loc>
    <lastmod>2025-05-22T11:01:29+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/WeAreOcean2.jpg?v=1747908089</image:loc>
      <image:title>FLORENCE PARTNERS WITH WE ARE OCEAN TO EMPOWER CANCER FIGHTERS &amp; SURVIVORS</image:title>
      <image:caption>We Are Ocean Cancer Survivors Outrigger Paddling</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/events/june-5th-event-hobie-grand-opening-at-river-street-with-john-john-nathan-and-ivan</loc>
    <lastmod>2025-05-22T11:01:30+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/HobieHeader.jpg?v=1747908090</image:loc>
      <image:title>June 5th Event - Hobie Grand Opening at River Street with John John, Nathan and Ivan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/ben-did-go-documentary-crossing-the-channel</loc>
    <lastmod>2025-06-03T13:34:40+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/CrossingTheChannel0.jpg?v=1748954080</image:loc>
      <image:title>BEN DID GO DOCUMENTARY - CROSSING THE CHANNEL</image:title>
      <image:caption>Prone Paddlers Crossing The Channel for Ben Did Go 9.0</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-the-making-of-frostbite-with-ned-hart</loc>
    <lastmod>2025-06-03T13:34:41+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/NedHart_Frostbite_Florence_FieldNotes_20_9e4ad1ca-4f2e-49b1-935b-e73515c92237.jpg?v=1748954081</image:loc>
      <image:title>FIELD NOTES: THE MAKING OF &quot;FROSTBITE&quot; WITH NED HART</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-living-fearlessly-with-jacob-venditti</loc>
    <lastmod>2025-06-23T13:08:30+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_4249_copy_2.jpg?v=1750680510</image:loc>
      <image:title>FIELD NOTES: CROSSING FEARLESSLY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/fabric-of-florence-meet-jakob-meighen</loc>
    <lastmod>2025-06-23T13:09:11+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_0363.jpg?v=1750680551</image:loc>
      <image:title>FABRIC OF FLORENCE: JAKOB MEIGHEN</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/hoomau-fire-academy</loc>
    <lastmod>2025-08-07T10:58:38+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/HoomauHP-2.jpg?v=1754560718</image:loc>
      <image:title>HO&apos;OMAU  FIRE ACADEMY</image:title>
      <image:caption>Ho&apos;omau Fire Academy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/watch-crossing-bones-the-pere-bloodline-continues-in-the-kaiwi-channel</loc>
    <lastmod>2025-08-07T10:58:39+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/JB-0483_sized_6dea1d7b-8a3f-4d17-8b31-871d962b4764.jpg?v=1754560719</image:loc>
      <image:title>WATCH CROSSING BONES: THE PERE BLOODLINE CONTINUES IN THE KA&apos;IWI CHANNEL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-across-the-kaiwi</loc>
    <lastmod>2025-08-07T10:58:40+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/GRACE_SRG_2017_sized_c8b1237e-b92c-4343-949c-fef3df6b0d21.jpg?v=1754560720</image:loc>
      <image:title>FIELD NOTES: ACROSS THE KA&apos;IWI</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-daily-kit-downwind-foiling</loc>
    <lastmod>2025-10-02T16:13:16+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/TheDailyKit-DownwindFoiling.jpg?v=1759417996</image:loc>
      <image:title>THE DAILY KIT: DOWNWIND FOILING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-2025-catalina-classic</loc>
    <lastmod>2025-10-02T16:13:16+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/jackbarkcc_6809d547-4ee2-49ed-b7c0-1d3ac71ffb0d.jpg?v=1759417996</image:loc>
      <image:title>FIELD NOTES: 2025 CATALINA CLASSIC</image:title>
      <image:caption>Jack Bark Catalina Classic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/ben-did-go-10-0</loc>
    <lastmod>2025-10-02T16:13:17+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/BDG-000_954705b3-e920-49d4-ab34-ef8d0bb5c886.jpg?v=1759417997</image:loc>
      <image:title>BEN DID GO 10.0</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/behind-the-art-2025-catalina-classic-1</loc>
    <lastmod>2025-10-02T16:13:17+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Emily-CC-Art_2b98286d-0d96-45dc-8d32-e1d366e7748e.jpg?v=1759417997</image:loc>
      <image:title>BEHIND THE ART: 2025 CATALINA CLASSIC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/behind-the-art-sig-zane-designs</loc>
    <lastmod>2025-10-02T16:14:11+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/SIG_ZANE_HEADER_1c444dce-4e3f-4003-921b-13ce550ad450.jpg?v=1759418051</image:loc>
      <image:title>BEHIND THE ART: SIG ZANE DESIGNS</image:title>
      <image:caption>Sig Zane in his studio creating artwork under a lighted magnify glass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/toa-pere-locked-in-for-the-2025-catalina-classic</loc>
    <lastmod>2025-10-02T16:13:22+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Toa-CatalinaClassic-1_ec862737-236c-462c-b74b-834d0495b5a2.jpg?v=1759418002</image:loc>
      <image:title>TOA PERE: LOCKED IN FOR THE 2025 CATALINA CLASSIC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/jack-bark-set-to-defend-the-catalina-classic-title</loc>
    <lastmod>2025-10-02T16:13:22+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Jack-Bark-Catalina-Classic-001_422d8e76-33c0-47cc-a85c-05d82c348d62.jpg?v=1759418002</image:loc>
      <image:title>JACK BARK SET TO DEFEND THE CATALINA CLASSIC TITLE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-cycle-014-debrief</loc>
    <lastmod>2025-11-17T16:24:44+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/BLOG_P1_2_682623af-59c4-4dd5-a244-3037f7ed3704.jpg?v=1763396684</image:loc>
      <image:title>TEST PILOT CYCLE [ 014 ] DEBRIEF</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-wrapped-2025</loc>
    <lastmod>2026-01-06T10:59:01+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/1_a0ca6108-321e-498f-872c-5f5724d6756f.jpg?v=1767697141</image:loc>
      <image:title>TEST PILOT WRAPPED 2025</image:title>
      <image:caption>Test Pilots Wrapped 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-cactus-to-clouds-to-cactus</loc>
    <lastmod>2026-01-06T10:58:23+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/C2-Header.jpg?v=1767697103</image:loc>
      <image:title>FIELD NOTES: CACTUS TO CLOUDS TO CACTUS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-crossing-the-atlantic</loc>
    <lastmod>2026-01-06T10:58:24+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/Header1.jpg?v=1767697104</image:loc>
      <image:title>FIELD NOTES: CROSSING THE ATLANTIC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/purpose-built-developing-the-airtex-2-in-1-boardshort</loc>
    <lastmod>2026-03-13T10:33:18+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/AIRTEX_2-IN-1_BLOG_1a_c4a99f04-089e-4afd-90b4-0f2ef36f85b7.jpg?v=1773397998</image:loc>
      <image:title>PURPOSE BUILT: DEVELOPING THE AIRTEX 2-IN-1 BOARDSHORT</image:title>
      <image:caption>Airtex 2-in-1 Boardshort</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-tideline-to-alpine</loc>
    <lastmod>2026-03-13T10:32:08+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/186_sized_0c690911-78e6-41d4-b147-1a928fb2f062.jpg?v=1773397927</image:loc>
      <image:title>FIELD NOTES: TIDELINE TO ALPINE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-open-season-for-ryland-hart</loc>
    <lastmod>2026-03-13T10:32:07+00:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_2344_cc49e3cd-8615-41f5-980a-db476421c79c.jpg?v=1773397927</image:loc>
      <image:title>FIELD NOTES: OPEN SEASON WITH RYLAND HART</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-best-upf-shirts-for-life-in-and-around-the-ocean</loc>
    <lastmod>2026-04-16T14:43:50+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/UPF_GUIDE_P1_305abfe8-eb4a-41b3-ba94-3de24abfe806.jpg?v=1776347030</image:loc>
      <image:title>The Best UPF Shirts for Life In and Around the Ocean</image:title>
      <image:caption>John Florence wearing a Hooded Airtex Top</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-cold-water-problem</loc>
    <lastmod>2026-04-16T15:26:40+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/WetsuitTesting-19_2_7fb1c7cf-cddb-45da-a745-4a3be4cef751.jpg?v=1776349600</image:loc>
      <image:title>FIELD NOTES: THE COLD WATER STUDY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-unfinished-limits-the-oahu-circumnavigation</loc>
    <lastmod>2026-04-16T14:42:10+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/SladerBark_IMG_2907.jpg?v=1776346930</image:loc>
      <image:title>FIELD NOTES: UNFINISHED LIMITS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-debrief-cylce-015-airtex-trainer-pant</loc>
    <lastmod>2026-06-01T15:30:25+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/AirtexPant-5_sized_5ee283ed-ad43-43e8-91d1-482e40406e1e.jpg?v=1780324225</image:loc>
      <image:title>TEST PILOT DEBRIEF : CYCLE 015 : AIRTEX TRAINER PANT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-australian-outback</loc>
    <lastmod>2026-06-01T15:28:52+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/202A5611.jpg?v=1780324132</image:loc>
      <image:title>FIELD NOTES: PRESERVATION &amp; EDUCATION IN THE AUSTRALIAN OUTBACK</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/ben-carlson-foundation</loc>
    <lastmod>2026-07-09T09:38:30+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/BEN_CARLSON_P1_6f35b064-2923-4ccc-9e52-4c36f5ab8d82.jpg?v=1783586310</image:loc>
      <image:title>BEN CARLSON FOUNDATION</image:title>
      <image:caption>A photo of Ben Carlson sitting on the back of a lifeguard boat with an American Flag flying overhead.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/field-notes-30-days-at-sea</loc>
    <lastmod>2026-07-09T09:43:56+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/IMG_2663_33da9b39-45e5-4dc5-ba58-e1287575b642.jpg?v=1783586636</image:loc>
      <image:title>FIELD NOTES: 30 DAYS SOLO AT SEA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/test-pilot-check-in-womens-long-sleeve-surfsuit</loc>
    <lastmod>2026-08-11T10:00:02+01:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0564/0742/5231/articles/SurfSuit-1_58742629-ac0a-4a3b-912f-82f84b10157d.jpg?v=1786438802</image:loc>
      <image:title>TEST PILOT CHECK-IN: WOMEN&apos;S LONG SLEEVE SURFSUIT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://florencemarinex.co.uk/blogs/stories/the-c-r-stecyk-iii-interview</loc>
    <lastmod>2026-07-09T09:38:32+01:00</lastmod>
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    <image:image>
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      <image:title>FIELD NOTES: MOLOKAI WITHIN</image:title>
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      <image:title>TEST PILOT SPOTLIGHT: CHARLIE VERCO</image:title>
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      <image:title>FIELD NOTES: SURVIVING A 1000-MILE PADDLE RACE</image:title>
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